The situation is getting worse and it might seem that there’s nothing to be done about it. But the whole ethos behind the Association is that it can be changed, by both collective and individual action, and the more of us who pull together, the more likely we’ll be to get a result.
So what can we all do as individuals?
- Join the Association as a Professional Member, Student Member or Friend.
- If you go to the cinema and find the subtitles are shoddy, complain at the box office on your way out – and write to the studio. Suggest to others that they do they same!
- If a TV programme is poorly subtitled, telephone and/or write to the broadcasting company.
- If it’s a DVD you’ve been watching, take it back to the rental company/shop, complain and ask for your money back. Under UK law, this is your right if it is not of satisfactory quality and/or fit for its purpose - these are both statutory requirements under the Sale of Goods Act 1979 (for bought goods) and the Supply of Goods and Services Act 1982 (hired goods). There may well be similar laws in your country. Write to the studio identified on the box and at the beginning of the film.
- Write a general letter to the studios expressing your concern and asking for a reply. And do let us know if you get any!
- Make a note of any specific subtitling howlers you come across and send them in to us together with the name of the film or programme, the format it was in (TV, DVD, etc.) and when you saw it.
- Spread the word!